The Red Cup logo seeks to unify all aspects of the alcohol industry into one society that is able to interact and learn from the various cultures contained within. Ranging from the professional tasters to the daily drinkers.
Inspired from the crest that accompanies the slogan “real mean wear black.” From the L.A. to the Bay (and now sin city), if you’re from Kalifornia, you know what time it is. They may not be your favorite team, they may not even be your hometown team, but when it comes to repping colors, no one does it better.
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