RED CUP SERIES
THE BROTHER HOOD
The Unprofessional - Professional
The Tasting Process: look, smell, taste, describe…repeat until you are content…no one can tell you shit about what you described in your own mouth – period.
The Gear
Inspiried by the front-line…4500 Martin Luther King Blvd (King Block) in Los Angeles. The red cup has been a lifestyle staple, traveling from North Broad Street in Philly to navigating between empty lots in Tianjin China, and back alleys in Taiwan to formal galas in Hong Kong and Manila…one thing has remained constant…unification at the bottom, love for the grassroots.
Our Pledge
Our pledge is to keep it 100 by taking the stuck up image and complex terminology in the industry and breaking it down to smooth, interesting and approachable.
Unification from the Bottom
A vast majority of every drink’s brand revenue comes from the daily drinker buying an average bottle. Without the bottom , there would be no foundation of support for them to sit on their high horse.
Confident Consumption
The very first act we learn in life is to drink, therefore it makes no sense for someone that read a book to try to suggest a proper way to drink. Put it in your cup, from your cup to your mouth. The process of what you do in-between is solely up to you.